La Cultura, Admiramos las marcas que destacan.

We admire brands that stand out.

With a staggering $2.5 trillion in purchasing influence, the Hispanic market isn't merely an opportunity—it's an imperative.

Comprising almost 20% of the U.S. population, Hispanics emerged as a major demographic force, with the 2020 Census underscoring their significance by constituting 51% of all new population growth. Among the diverse cultural groups in the United States, the Hispanic audience has rapidly ascended to become one of the most influential and financially capable.

Nonetheless, numerous advertisers have yet to tap into this market's potential. However, this situation can be transformed. Abundant opportunities await advertisers to establish connections and meaningful engagements with U.S. Hispanics once they grasp the community's rich diversity and prioritize what holds significance to them. It stands as an indispensable strategy for fostering brand growth.

Let's paint a quick portrait of this demographic. In the United States, the Hispanic community skews youthful, with a substantial 58% of Hispanics under the age of 34. Furthermore, over a quarter of the entire multicultural population nationwide consists of Hispanics under the age of 18, a group in the pivotal stage of shaping their consumer preferences and brand loyalties.

In tandem with its numerical growth, this group's economic influence is making significant strides. U.S. Hispanics are projected to wield an annual purchasing power that will surpass $2.5 trillion within the next two years—a growth rate double that of non-Hispanic demographics, as indicated by the most recent census data. Additionally, the collective GDP of U.S. Hispanics is outpacing the economic expansion rates of nations like Germany, the United Kingdom, France, and Japan.

For Hispanics, their language and culture are intrinsic to their identities. By recognizing and honoring this aspect, a valuable opportunity arises for brands willing to invest in understanding and effectively engaging with this audience.

Let's embark on a journey to not only delight but also cultivate a lasting relationship with Hispanic consumers, unlocking the full potential for brand expansion.

Our creative essence lies within La Cultura.

The initial stride involves creating genuine, culturally resonant content tailored to the U.S. Hispanic community. This is how we deeply connect with our emotions, demonstrating that your brand's care and dedication extend seamlessly into your customer communications.

To captivate our audience, it's imperative to address us directly through Spanish-language advertising while embracing our interests and passions. One prevalent misconception about our demographic is the belief that U.S. Hispanics are drifting away from our Spanish language and cultural roots. This notion couldn't be more inaccurate.

As per the Kantar 2021 U.S. Monitor report, a staggering 88% of U.S. Hispanics express their gratitude towards businesses that communicate with us in Spanish. Moreover, a remarkable 87% believe that businesses genuinely engaged in their communities or invested in us deserve their unwavering loyalty.

Utilizing Spanish-language advertising not only enhances the memorability and appeal of your brand and messaging, even among bilingual audiences, but it also amplifies your Return on Advertising Spend (ROAS) by an impressive 39%, as evidenced by a Nielsen study commissioned by Univision.

However, it's important to note that a mere translation of your ads into Spanish won't suffice. U.S. Hispanics are a diverse and multifaceted community, and treating us as a monolithic group would be a mistake. While we do share a common language that holds significant importance, genuine connection requires a deep understanding and integration of the cultural nuances that will truly resonate with us.

Consider these cultural insights as effective tools for enhancing the enjoyment and engagement levels of your ads among U.S. Hispanics.