De La Cultura para todos
Cultural Value is the intangible force that propels individuals, brands, and the world towards progress. It derives from what holds the utmost significance for people and is attained through an organization's actions and presence in the world. Exceptionally effective ideas not only inspire but also earn and mobilize both brands and audiences.
VALUE
1 in 5 Americans is Hispanic
58% of Hispanics in the US are under the age of 35
With $2.5 trillion in buying power, our Hispanic market isn't an opportunity, it's a necessity.
Hispanics make up nearly 20% of the U.S. population, and the United States Census revealed that this group accounted for 51% of all new population growth. As one of many multicultural groups in the U.S., the Hispanic audience has quickly become one of the most influential and affluent.
el poder de la cultura
The power of the culture
Our Hispanic community trends young; 58% of Hispanics in the U.S. are under age 34. More than a quarter of all multicultural people across the country are Hispanic and under the age of 18—these are individuals who are still forming their buying habits and brand affiliations.